Pure Love 72 eye close-up showing fine, separated lash fibers with gentle outer-corner definition.
Pure Love 72 individual lashes pictured as two pink trays with tweezers and lash-care tubes beside them.
Pure Love before-and-after graphic comparing the lash look on a front-facing model.
Model turned to one side to show the Pure Love lash look.
Front-facing Pure Love beauty portrait with the model’s hand beside her face.
One-Grip graphic showing a model, tweezers lifting a lash cluster and a close-up of the lash tray.
O’HELEN promotional graphic with a lash tray, enlarged fiber and band views, and feature icons.
O’HELEN One-Grip design overview with a model’s eye, lash tray and labeled design features.
Dual Wear Options graphic showing a pre-glued lash cluster, lash adhesive tubes and a model wearing lashes.
Lash mapping graphic with eye close-ups and cluster-length guides for different lash looks.
Three-step lash application graphic with close-up eye photographs and illustrated instructions.
Pure Love 72 eye close-up showing fine, separated lash fibers with gentle outer-corner definition.
Pure Love 72 individual lashes pictured as two pink trays with tweezers and lash-care tubes beside them.
Pure Love before-and-after graphic comparing the lash look on a front-facing model.
Model turned to one side to show the Pure Love lash look.
Front-facing Pure Love beauty portrait with the model’s hand beside her face.
One-Grip graphic showing a model, tweezers lifting a lash cluster and a close-up of the lash tray.
O’HELEN promotional graphic with a lash tray, enlarged fiber and band views, and feature icons.
O’HELEN One-Grip design overview with a model’s eye, lash tray and labeled design features.
Dual Wear Options graphic showing a pre-glued lash cluster, lash adhesive tubes and a model wearing lashes.
Lash mapping graphic with eye close-ups and cluster-length guides for different lash looks.
Three-step lash application graphic with close-up eye photographs and illustrated instructions.
O'Helen Lashes

Pure Love | 72 Individual Lashes

How to apply your lashes

$26.99
/
Tax included.
  • O'Helen Lashes
  • In stock, ready to ship
  • Backordered, shipping soon

Pure Love 72 brings a natural-style finish and a shorter 8–14 mm length range to O'HELEN's individual lash collection. Its black PBT fibers add definition, with a shorter length range than the volume-style options.

Pure Love 72 product details

  • 72 individual lashes
  • Color: black
  • Material: PBT fibers
  • Listed lengths: 8, 10, 10, 12, 12 and 14 mm
  • Lash type: Natural style

Pure Love style notes

  • Creates a lifted, romantic lash look with extra length and fullness while still looking soft and wearable.
  • Layered black PBT fibers create a softly defined appearance; compare the cluster arrangement in the gallery.
  • Ideal for dates, events and photos: build from everyday pretty to dramatic, camera-ready glam, all with the same box.

Compare Pure Love formats

Review the gallery and follow the application and removal directions supplied with your chosen product. Explore Pure Love 36 one-grip pre-glued lashes, browse the 72 individual lash collection, or read our lash FAQ.

Why choose this style?

Pure Love belongs to the O'HELEN Natural style family, designed for soft, understated definition. Its shorter listed length range gives you a concrete point of comparison with the longer styles.

O'HELEN's design approach emphasizes soft, lightweight fibers and natural-looking three-dimensional layering. Explore the lengths, color and style details above to find your preferred look.

Three-step lash application illustration: Prep, Apply and Set, with close-up eye images.

• Premium Synthetic Fiber (PBT)
• Soft Cotton Band
• Pre-Applied Acrylic Adhesive
• Water, Glycerin

We carefully prepare every order to ensure it arrives safely and beautifully.
Orders are processed within1–2 business days, with tracking provided once shipped.

Find Your Lash Style

From soft, everyday essentials
to statement looks made for nights out and special moments.

O’HELEN chart comparing six lash styles on Natural-to-Bold and Everyday-to-Event axes.
Before view of a front-facing model with a less defined lash look.

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